I now feel like all of our expenditures are being thoroughly evaluated and that each media we are investing in is being held accountable for the result. - Harry N. Jacobs (Jacobs & Goodman, P.A.)
To Whom It May Concern:
Jacobs & Goodman, P.A. has been aggressively advertising and marketing for over 30 years. During that time, we have spent tens of millions of dollars in a variety of media including TV, radio, newspaper, yellow pages, and more recently online. For many years, I have personally managed our marketing efforts and I have also contracted with various media buying agencies and services.
For the first time I can honestly say that we have a comprehensive, thoughtful and well-targeted marketing strategy. I now feel like all of our expenditures are being thoroughly evaluated and that each media we are investing in is being held accountable for the result. This is a result of our decision in March of 2008 to hire the Customer Focused Marketing Group. From the very beginning, they demonstrated great passion, skill and ability by their evaluation of our market and helped us define a clear marketing strategy. They invested countless hours in order to obtain an understanding of our company, clients and the market place. They then took this knowledge and converted it into actionable marketing programs including the most cost-effective media opportunities.
Attorney advertising in the state of Florida is very complex and challenging, but the Customer Focused Marketing Group created a campaign strategy and a coordinated media plan that we feel has given us the opportunity to obtain a better return from all of our marketing investments. I would recommend J. Clifford Winkler and the entire team at the Customer Focused Marketing Group to any advertiser looking for a comprehensive marketing solution in today's challenging environment. I especially recommend other professional organizations and attorneys (not in Central Florida) to meet with the Customer Focused Marketing Group.
Please feel free to contact me personally if you have any questions regarding the Customer Focused Marketing Group.
(For the full letter click HERE)Harry N. Jacobs (Jacobs & Goodman, P.A.), http://www.jacobsandgoodman.com