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In the marketing world, talking about billing procedures, reconciliations, and understanding billing software, are some of the least sexy topics imaginable, but for all business people, getting what you've paid for, correct invoicing, and reconciling expenses is critical. Most digital marketing companies require payment in advance for their services. There are some very good reasons…

Law firms in a great number of Florida markets, and I'm sure throughout the country, have become some of the fastest growing and largest spending advertisers. Often times this plethora of spending is led by one or two aggressive advertising personal injury law firms. In my experience in Florida, those top law firms do a…

In the competitive business environment that all businesses currently live in, it is more important than ever that they care about those who might or actually do purchase their products or services. It is imperative to show consumers that you care whether it be before, during, or after they conduct business with your company. Caring…

Most people have heard the expression about treating someone like a mushroom, which means you keep them in the dark and feed them a lot of BS. While mushroom marketing is much the same whether intentional or not, frequently business owners are in the dark about what their marketing is really doing and there are…