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Mobile is the 800 pound marketing gorilla. It is neither breaking news nor a marketing revelation that the importance of SmartPhones as a marketing tool has grown exponentially. For many advertisers, these facts are overlooked in the budgeting and the marketing plans for more traditional advertisers. I've always had an affinity for the saying "Just…

I read a recent post on Twitter from Mitch Joel with the following excerpt from the book "Let the Elephants Run: Unlock Your Creativity and Change Everything" authored by David Usher: "Today, value is measured by attention". This excerpt from the book seems to sum up the state of today's marketing environment. There are a…

One of my father’s favorite expressions was “the road to hell is paved with good intentions”. When I hear vendors talk about quick marketing results or clients wanting instant success, they may very well have the best of intentions, but that attitude and orientation may actually undermine their ability to achieve any true marketing success.…

With more and more advertisers exploring the opportunities in the digital domain, they are discovering an explosion of data. The challenge becomes translating the data into insight, knowledge, or something that is actionable. Often times, translating the data can be somewhat perplexing. I believe you have to start with the issue of relevancy. Not all…