Category Archives: Marketing News & Notes

When Facebook, the 80-pound digital gorilla, needed to rebrand itself and try to re-attract an audience, it chose television to do so. I have never been comfortable with the way digital media evangelists choose to position broadcast media as “disruption media”. I am not saying that I don’t believe in the tremendous strength of social…

1. Listen to the Voice of Your Customer In a perfect world it would be great to interact one-on-one with a large portion of your customer base - however, for most businesses, that’s not realistic. So here are some ways you can make sure you are hearing the voice of your customer: Brief Customer Satisfaction…

For a longtime the marketing world has talked about having a media mix which meant having a sampling of various media – each working separately to contribute to an overall marketing goal or strategy. In today’s media world, there must be a new approach to all media assets and that is leveraging. Leveraging allows you…

According to Wikipedia, “a target market is a group of customers within the serviceable, available market that a business has decided to aim its marketing efforts towards. A well-defined target market is the first element of a marketing strategy.” In recent years, with the development of more sophisticated CRMs and digital marketing platforms and tools,…