Category Archives: Marketing News & Notes

“Be Bright, Be Brief, Be Gone!” This is a phrase which over 15 years ago was a key element in a personality test that I took instructing people how to communicate effectively to me. I think this simple phrase should be a guiding principle in writing copy and communicating with your customers through digital media.…

The reality is inbound and outbound marketing can work the best when there's an effective synergy between the two. As a quick refresher, inbound marketing refers to activities that bring customers in, such as blogs, e-newsletters, social media marketing, SEO, etc. On the flip side, outbound marketing involves marketers having to go out of their…

1. Consider the Customer’s Point of View Your marketing must reflect key benefits for consumers from THEIR point of view. Consumers aren’t interested in buying anything; they’re interested in buying solutions to meet their needs. For example, homeowners aren’t interested in buying Termidor; their only interest is safe and effective termite protection.  Customer focused marketing…