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Cliff's Notes

One Sentence Marketing

The reality in business is if you can’t describe your business to a prospect in one sentence, something is wrong. Let me start by confessing that I am not known for my brevity both in speaking and writing. However, I have accepted that in today’s limited attention world you have to be even more concise…
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4 Ways to Fail at Your Loyalty or Reward Program

Most businesses have realized the importance of having a customer database, especially one that includes their best customers. That has been the genesis of reward and loyalty programs. Before I describe the four factors that could cause your program to fail, I want to be clear that reward and loyalty programs are NOT the same.…
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