Karey brings a diverse background to the CFMG team, working at the advertising agency level in media and account service, at one of the largest radio groups in the country in a research/sales capacity, and at a start-up television station in a top 20 market in a regional/local sales position. Her agency, research, radio and television knowledge make her a great asset to our clients when it comes to the creation, recommendation and execution of truly effective “customer focused” media campaigns.
At the agency level she was responsible for media buying for Pizza Hut (5 markets in the Southeast), WKCF-WB18 (both local and national placement in the Orlando market), Universal Studios outdoor and Recreational Factory Warehouse (7 markets in the Southeast) and as an account executive for Tracey-Locke/TL Partnership, Karey was responsible for the development and execution of market specific extensions of Pepsi’s national programs in eight of the markets in Pepsi-Cola’s Southeast Region.
At Cox Radio, Karey was instrumental in bringing in an average of a million dollars in new sales to the stations annually by working side by side with the sales staff in preparing solid, thoughtful client-specific research. At WRDQ-TV, she used her advertising and research knowledge to grow her sales 80% in just three years at a start-up, independent television station.
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