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News flash: Mobile is HUGE! Actually that's not news at all. It's been happening for a while and is continuing. What the marketing challenge is, is that it has a big audience, but it is very difficult to have a big marketing bang. We can start with the obvious issue of ad blockers. But it's…

In today's "data” driven marketing world, there is the temptation to confuse “data points” with an actual reflection of the customer or the voice of the customer. Data can be extremely helpful in getting a better understanding of the behavior of your customers and can contribute to constructing a more complete picture of your customer…

I don't think there is a more ambiguous company description than 'Marketing Agency', but knowing exactly what they mean by that description could determine whether they are the right company for your business. In one way it's understandable because if you recognize all of the facets that fall under the umbrella of marketing, it lends…

In my opinion, gross impressions whether in broadcast, digital, or print, are one of the most frequently used, and often times, the most meaningless statistics. The primary reason being the majority of people are led to believe that if they're present where an audience visits, then they've made an impression. In most cases, I believe…