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Like the classic R&B song, every customer is looking for R-E-S-P-E-C-T and that should be reflected in every facet of your marketing. Sometimes the issues about showing respect are obvious, and some are more subtle. In looking back over the past year, here are a few marketing concepts that I've written about that all show respect…

Everyone has heard the axiom “there's no such thing as a dumb question”, but there is such a thing as a dumb way to start your marketing or advertising message, and that's with a question. It seems to me that in every copywriting class or training seminar in America, these young minds are trained to…

When I first started working in broadcast at a very young age, my father, Joe Winkler, who was a real-life "Mad Men" (he even won a Peabody Award for sales), gave me this simple statement when I first encountered ratings and numbers related to audience: “Figures Don’t Lie, But Liars Figure”. I believe it was…