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Marketing to Human Beings

Marketing to Human Beings
I recently came across a quote from Jonah Sachs: "Good marketers see consumers as complete human beings with all the dimensions real people have." There's no greater challenge that all marketers face in the businesses that they serve than understanding their consumers as complete human beings. Nothing will give you insight into the depth and…
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What is Independence Day for Business Owners?

What is Independence Day for Business Owners?
Business owners and entrepreneurs of all types, including those that own a professional practice, typically have an incredible ‘dependence’ relationship. When you first start a business, it is of a certain necessity that everything depends on your input and direction, while often a business was spawned on a desire on the part of the business…
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Direct Mail, Not Junk Mail, Still Works

Direct Mail, Not Junk Mail, Still Works
As a matter of full disclosure, I should state at the onset that I am not a proponent of extensive use of direct mail. I do believe, however, it is one of the tools in your marketing toolbox that can, in very specific situations, be cost effective. First, let me give you my definition of…
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Good Marketing Partners Sometimes Disagree

Arguing in respectful and appropriate ways can be a sign of a healthy and effective partnering relationship. Anyone who has ever had a business partner knows you're not always going to agree. In fact, some of the most effective partnerships are between individuals who have vastly different opinions, but who work through their differences with…
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