Category Archives: Marketing News & Notes

There are certain phrases that I have seen commonly used by car dealers and other businesses, which is a great example of a dangerous assumption. It’s usually some version of “Experience the Difference”. There are several aspects of this that, in my opinion, are dangerous and lack focus. Here are just a few of the…

If you accept the premise that the questions a salesperson or vendor asks a prospect indicates the focus of their business and their commitment to helping their clients then the worst question you could ask is: “What’s your budget?” Here is a partial list of the terrible things that question says about you and your…

What is the end goal? Before marketers undertake a new marketing initiative they have to have the willingness or, in some cases, the courage to ask the client – “Why?” Over my career I have sat in meetings with clients who will state that they want to do this or they want to do that…

Focus has always been an important aspect of effective advertising and marketing. However, the exponential growth of media channels, devices and social media have made cutting through the clutter and distractions of everyday life much more difficult. This is more than the old issue of how many thousands of impressions every consumer is exposed to…