Category Archives: Marketing News & Notes

I don't think there is a more ambiguous company description than 'Marketing Agency', but knowing exactly what they mean by that description could determine whether they are the right company for your business. In one way it's understandable because if you recognize all of the facets that fall under the umbrella of marketing, it lends…

In my opinion, gross impressions whether in broadcast, digital, or print, are one of the most frequently used, and often times, the most meaningless statistics. The primary reason being the majority of people are led to believe that if they're present where an audience visits, then they've made an impression. In most cases, I believe…

Like the classic R&B song, every customer is looking for R-E-S-P-E-C-T and that should be reflected in every facet of your marketing. Sometimes the issues about showing respect are obvious, and some are more subtle. In looking back over the past year, here are a few marketing concepts that I've written about that all show respect…