Category Archives: Marketing News & Notes

Everyone has heard the axiom “there's no such thing as a dumb question”, but there is such a thing as a dumb way to start your marketing or advertising message, and that's with a question. It seems to me that in every copywriting class or training seminar in America, these young minds are trained to…

When I first started working in broadcast at a very young age, my father, Joe Winkler, who was a real-life "Mad Men" (he even won a Peabody Award for sales), gave me this simple statement when I first encountered ratings and numbers related to audience: “Figures Don’t Lie, But Liars Figure”. I believe it was…

In the marketing world, talking about billing procedures, reconciliations, and understanding billing software, are some of the least sexy topics imaginable, but for all business people, getting what you've paid for, correct invoicing, and reconciling expenses is critical. Most digital marketing companies require payment in advance for their services. There are some very good reasons…

Law firms in a great number of Florida markets, and I'm sure throughout the country, have become some of the fastest growing and largest spending advertisers. Often times this plethora of spending is led by one or two aggressive advertising personal injury law firms. In my experience in Florida, those top law firms do a…